Creativity and Innovation in Business Coursework - 1

Creativity and Innovation in Business - Coursework Example This paper tells that the importance of creativity and innovation has also been fueled by exposure to technology and education (Singh, 2008). Through this, business administrators and innovators have a wider canvass from which to explore their theories and ideas. This paper aims to explore the creative and innovative elements that could be put in place for a statistics firm in the health domain.  Creativity refers to the phenomenon of pushing the mind to its greatest potentials in order to develop new ideas. Innovation, on the other hand, refers to the actual introduction and enhancement of change through previously unexploited ideas. Notably, while one may be creative they may not necessarily be innovative. Creativity is not measurable because it is subjective – it is impossible to determine where exactly an individual’s creative aspect reach as it is not visible. Innovation is measurable because it is visible – the changes that one effect can be seen in the s ystem upon which they work. In summation, creativity is centered on conceptualization – the creation of concepts upon which a system could become more effective and outstanding (Anheir, 2010). Innovation is centered on the action – it allows one to act upon the concepts they have developed in a manner that is visible and definitive to all the stakeholders involved.  Tanner Inc is an organization that deals with statistics and record keeping for the health sector. The problem in this regard is that there appears to be a miscommunication and misunderstanding between the patients and the staff of Mt. Olive hospital. The patients, for the most part, are illiterate and therefore are unable to understand and keep track of their medical records. The staffs, owing to a large number of patients they have to deal with, frequently overlook certain aspects of patients’ health that eventually become detrimental.