John M. Barry and His Use of Rhetorical Strategies

Knowledge, the key to progress, has proven to be a human being’s most powerful and significant weapon. We gain knowledge when we put our brain to work at the problems we need to solve in life. It doesn’t matter what we are trying to accomplish, whether it be creating a new technology or learning how to put together a puzzle, the matter of fact is that both request great examination and research to resolve and learn. Scientific research is a technique used to investigate phenomena, correct previous understanding, and acquire new knowledge. Knowledge could lead us to a possible cure for cancer, an alternative for fossil fuels, and the creation of a revolutionary technology. Nevertheless, all these benefits are a reason why John M. Barry writes about scientific research with admiration, curiosity, and passion in which he blends a use of rhetorical strategies in order to give off an overall perspective of the necessity and mystery within scientific research. Foremost, John M. Barry creates the sense of importance by describing unknown yet highly desired information that all scientists wish to obtain from scientific research, through the strategy of abstract diction where connotation is implemented at its best. The word â€Å"wilderness† is referred to in the passage various times and its dictionary meaning is not what’s really being discussed here. The wilderness John is referring to is the place where scientists must begin in every study in order to resolve or prove something. This is a place or in other words a moment where scientists have to take action and start guessing what is needed to do. The answer is never in the face of the scientist, and before you find it you must know where to look and how to look. Obviously, using the word wilderness creates the idea that the knowledge scientists are looking for is hard and hidden and it is a successful form of emotional appeal to characterize scientific research as secreted yet vital. Following, through a successful form of a logical appeal the writer draws an analogy that further embodies the obscurity of finding knowledge and the importance of scientific research. The author shoots to compare apples to apples when he puts side by side a shovel to the experiments performed during scientific research. When a successful comparison is given between two subjects it creates an understanding to the reader of what the overall intended purpose is for both. Both subjects compared here are meant to find an answer, or in the case of scientific research, knowledge. However, you must know what correct tool or experiment will find the answer. It’s not easy, so a scientist must really put a lot of thought into what must be done and how it must be done to find the information and key data they need. In other words, the author explains how the success towards finding new knowledge is hidden deep within and can only be found if we understand step by step how we’re going to reach that data. Therefore, when the answer is not in the face of the questioner it takes hard effort to find but when found its benefits are unmeasured. Preceding, John M. Barry is sure not to exclude the use of an ethical appeal in which he presents a carefully and edited argument to create the strong message that scientific research is important to succeed. In the beginning of the passage, it opens by explaining what certainty and uncertainty is. Then it clarifies what it takes to be a scientist, what a scientist must do, what happens if a scientist succeeds in their work, and why a scientist may fail. The main focus of these points is based on scientific research which proves its importance in his point of view and how it can make or break a scientist. John makes it clear that scientific research is essential and is not as easy as following step by step. It takes time, dedication, and most of all determination. When someone is determined they will do whatever it takes, especially thinking out of the box, to accomplish their goal. Overall, the essay was presented in a logical and comprehensible way that allowed the reader to understand how essential yet possibly hard it can be to use scientific research. Closing, the writer is successful in making his opinion and perspective towards scientific research through the use of logos, pathos, and ethos. The overall analysis brought me to the conclusion that the John M. Barry portray scientific research as the chief ingredient to putting together answers and information. Yet still, doesn’t deny the complexity of scientific research and that’s its not straightforward as a scientist wishes it could be. Nevertheless, the benefits scientific research has brought along we see them everyday because of our overall advancement as a world. Didn’t I say knowledge is our most powerful weapon? Well observe, for it has destroyed the slow and premature society humans once used to live in and created a beautiful, diverse, and intelligent culture today.

When Dealing with International Markets, It’s Also Imperative

There is no doubt that if you deal with international markets, you should be familiar with their laws and regulation as they pertain to marketing. This is imperative and you should take it seriously. It must be god understanding in the law of the country where you launch a campaign. But it is not always possible to know all the nuances. So, what is right in this situation? On the one hand, some people consider that marketers must know and observe the regulations and laws of the country in which they operate.To my mind, it is the obvious facts. All advertising should be legal, decent, honest and truthful. Before launching a campaign in international markets, you should learn all the prohibitions and laws of this country, so you do not have problems with complaints about your advertising or marketing actions. On the other hand, some people believe that there should be common standards, rules and regulations for the global market.It is obvious that in order to learn the laws and prohibi tions of the country where you launch a campaign, it is necessary to spend a lot of time and effort to get it right. In conclusion I would like to say that there is one rule you should pay attention to is to think local. Because now is the era of globalization and we live in a very localized world. To determine international advertising standards, you must be aware of the advertising laws, rules and regulations of each nation.

To the Lighthouse and Brideshead Revisited Essay

To the Lighthouse and Brideshead Revisited - Essay Example The narrator is Charles Ryder who discloses that through his friendship with this family, his concepts of love matured and he went through a gradual conversion that he conveyed to his art. The novel unfavourably compares the values of modern Britain with the aspirations held by Ryder and the Marchmains. Thesis Statement: The purpose of this paper is to determine how Virginia Woolf’s To the Lighthouse and Evelyn Waugh’s Brideshead Revisited engage the relationship between time and place, particularly due to its impact on the individual’s sense of identity and belonging. The approaches through which these concerns form an integral part of the narrative itself, will be taken into consideration. Relationship Between Time and Place in Woolf’s ‘To the Lighthouse’ Virginia Woolf employs several motifs and symbols to tell the story, and particularly emphasized the role of ‘time’ in the novel. The story focuses on moments of being, and on the link between the past and the present. The first part of the story is ‘The Window’ which portrays one evening in the summer house of the Ramsays in the Hebrides. The second section of the novel is termed ‘Time Passes’ and encompasses the ten years of war. The third and last section ‘To the Lighthouse’ takes place at the summer house again, appearing as a continuation of the evening of part one, and the night of part two which are actually separated by ten years. In the first chapter, the vision of the particular afternoon in the summer house, â€Å"the events taking place and the moments which leave impressions on the characters will be recalled in the third part† states Luhrig (15), thus refering to the flow of time during the ten years that elapse. Mrs. Ramsay thinks to herself that however long they lived, they would come back to this night with its extraordinarily memorable moon, the wind, the house, and to herself too (Woolf 92) . Time is an important concept in the lives of all the characters in the novel. Mrs Ramsay does not like the want her youngest children James and Cam to grow up, because she believes that they will suffer; and she would rather they remained forever as children. Mr. Ramsay on the other hand, thinks only of the future, and the prospects for his career. His wish is to become a great philosopher, and to be recognized and remembered by others. Lily Briscoe the family friend is also concerned about time; earlier she was worried about her paintings, whether they will be accepted; later in the third part, Briscoe’s ideas are more oriented towards the past and in her reflections of Mrs. Ramsay. She brings her personal vision of being a successful artist into focus, supported by her memories of her close friend, Mrs. Ramsay. This contributes to her feeling of identity and belonging in her friend’s house. During the ten years that form the middle section of the story, the second world war takes place, some members of the Ramsay family pass away, including Mrs. Ramsay. ‘Time Passes’ breaks the structure of the first part where the characters’ views are focused upon. The second part narrates the personal and historical events that take place. According to Luhrig

Internal Monitoring for a Stronger Police Force Research Paper

Internal Monitoring for a Stronger Police Force - Research Paper Example A metaphor is something that is used to signify an idea through example, and therefore this is an objective example of applying something that may be completely unrelated objectively, but still has meaning as it is seen to relate to a larger concept. In the case of the broken windows theory, this larger concept is the assumption that, basically, one thing leads to another. This is related in some ways to the previous objective portrayal of the domino metaphor, in which it only takes one domino falling to make many other dominos fall. Objectively, in terms of the broken window theory, â€Å"The germ of the idea is simple and compelling. A broken window--or a littered sidewalk, a graffito, or what you like--does no great harm to a neighborhood if promptly addressed. But left untended, it sends a signal: that no one cares about this neighborhood, that it is a safe place to break things, to litter, to vandalize. Those who engage in such behaviors will feel safe here. And once these mino r miscreants have become well established, perhaps it will seem a safe enough neighborhood in which to be openly drunk† (Siegel et al., 2006). The first part of this statement is very objective by nature. Zero tolerance programs are also features of traditional policing. Traditional policing involves theory and other issues. It is also anticipated that results will be mixed in terms of officers’ perceptions of ethics training as an effective option to cut down on misconduct. â€Å"Usually, the content of ethics training consists of adopting one philosophical framework and discussing hypothetical or researched ethical dilemmas within that framework. To be sure, examples of ethical dilemmas for criminal justice students and practitioners can be gathered from newspapers, books, and journal articles.  

Surviving a JCAHO Audit Essay Example | Topics and Well Written Essays - 3000 words

Surviving a JCAHO Audit - Essay Example One of the most important of those regulatory bodies is the Joint Commission on Accreditation of Healthcare Organizations (JCAHO). JCAHO is a not-for-profit organization operating with the preliminary purpose of providing voluntary accreditation to healthcare organizations. Over the course of eighty-eight (88) years, it has evolved from its humble beginnings when the first hospital inspections were performed by a single body, the American College of Surgeons (ACS) in 1918. The ACS utilized a very rudimentary system for inspecting hospitals whereby minimal standards were utilized as a means of setting the standards for accreditation. The ACS served as a solitary regulatory board from 1918 until 1951 when the ACS joined forces with the American College of Physicians, the American Hospital Association, the American Medical Association, and the Canadian Medical Association to establish what was known as the Joint Commission on Accreditation of Hospitals (JCAH). The JCAH soon replaced the ACS as the organization responsible for setting the standards for the delivery of safe and appropriate care for patients within t hose organizations. This commission was responsible for the publication of the first Standards for Hospital Accreditation (AORN Journal, 2002). In 1965, under the leadership of President Lyndon B. Johnson, the Medicare Act of 1965 was passed. This meant a drastic shift in the role of JCAH. For the first time, JCAH became closely aligned with the federal government and facilitated an inalienable relationship with governmental funding and JCAH accreditation. For the first time, the law made provisions for hospitals which were accredited by JCAH wherein those hospitals were automatically viewed as being in compliance with most of the provisions of the Medicare program and were eligible to participate in the Medicare program. As such, the accredited hospitals were able to reap the monetary rewards of being active Medicare participation (AORN Journal, 2002). In 1975, JCAH expanded its scope by becoming the main accrediting body for ambulatory health care facilities. This expansion was facilitated by an involvement with Accreditation Council for Ambulatory Health Care. Over the next decade, JACH established a series of committees which were known as the Professional and Technical Advisory Committees (PTAC) for each program it was responsible for accrediting. Finally, in 1987, JCAH changed its name to the Joint Commission on Accreditation of Healthcare Organizations as a means of reiterating its large range of accreditation activities. To date, JCAHO has established a large board of commissioners which includes a nursing representative who provides input with regards to nursing policy (AORN Journal, 2002). Functions of JCAHO JCAHO is responsible for evaluating and accrediting over 15,000 healthcare institutions and individual programs throughout the U.S. In so doing it provides services to the following general class of organizations: Hospitals [including general medical, psychiatric and pediatric hospitals as well as rehabilitation hospitals]. Nursing homes Hospices Home care organizations Addiction services Laboratories Rehabilitation centers Ambulatory care providers Independent laboratories Group practices In addition to accrediting the aforementioned organizations, JACHO also awards certification to health plans, hospitals and other institutions which provide disease management services as well as

Haven''t figure out Article Example | Topics and Well Written Essays - 2250 words

Haven''t figure out - Article Example The various diversities that have come up in the Muslim are also compositions in the writing. The script sets to establish the contract whereby the women tend to know their rights, but tend to abandon them for the quest of the religion. References for the particular ideas are a provisional ate the end of the document. The instance helps in the validation of the arguments therein. Religion in general represents the belief in the supernatural by the natural. The instance also includes the worship of the supernatural by the empirical. Worship on the other hand depicts on the following of guidelines as they are put day the relevant books of religion. The Islam religion is a religion that emanates in Asia and finds its basis in the Quran. The Islam religion is just like another religious is full of restrictions. However, the religion is also the home for chauvinism. The act is an open discrimination towards women. The rule of the Islam religion as per the history of the religion illustrates different aspects whereby the treatment of women was equal to that of men. In the ancient Muslim religion, the capacity that the women had was that the women could trade, run business and also serve the almighty. However, the present Islam world does not reflect the teachings of the Muslim world. The Muslim nations according to most research works have little value for women. In the countries such as Somalia, women are seen as objects that serve for the fulfillment of the desires of women. The aspect also regards women as only capable of giving birth. Due to the facts, the women in the Muslim society are in the hands of the [pleasure of the men. They are also punishable once a man sees it right to do so. Most of the practices thus have a hidden meaning since the Islam religion does not teach favor of one being over another. The question that arises is the perspective of the origin of the

Advertising and Branding Essay Example | Topics and Well Written Essays - 1250 words

Advertising and Branding - Essay Example In Britain, the opposition of advertisements to the law has been related to their negative effects on health; in this context, advertisements that promote tobacco or unhealthy eating habits have been set under investigation (Lancaster and Lancaster 2003, Harrison and Cantor 1997, in Hargrave and Livingstone 215, 216). The process through which the content of advertisements in Britain is checked is clearly described in the relevant laws – including the rules of the Advertising Standards Authority, the authority that holds the responsibility for the alignment of advertisements with the law. It should be noted that the specific process is not related to particular political trends or beliefs; rather, it operates independently; this view is verified by the fact that the relevant efforts have been supported – since their first appearance in Britain - by the Labour and the Conservatives (Paulu 69); no differentiation has been identified in the willingness of the above parties to control the violation by advertisements of the local laws. In order to understand the process through which advertisements in UK are controlled for their content, it would be necessary to refer primarily to the laws used for the regulation of the particular activity. At a first level, it should be made clear that the opposition of the content of advertisements to the existing laws is considered as a violation of the relevant laws; this is a rule applicable on all advertisements – no matter if they are published in Britain or in the EU territory. In the last case, however, there is a power of the appropriate European authorities – referring to the European Standards Advertising Alliance – to intervene (Chissick and Kelman 246). This perspective needs to be mentioned in this paper, since Britain is a member of the European Union. Moreover, it should be made clear that in the context of European Union territory the content of advertisements is controlled using the ‘International Chamber of Commerce’s Code of Advertising Practice’ (Chissick and Kelman 246). This means that in Britain also, the potential use of the above legislative text cannot be rejected; however, the local laws regulating Advertising should be primarily used – reference would be made to the above legislative framework if the judges of the national courts consider such initiative as necessary. On the other hand, in a relevant report of the House of Lords it is noted that the European legal framework related to Advertising is not of particular value for the British market, since the national law on the specific field address all aspects of the specific activity, i.e. there are no gaps to be filled by the European legislation (Parliament, House of Lords 157). However, the above laws (European laws on Advertising) would be particularly valuable in the case of advertising developed in the context of electronic commerce – which is not limited in terms of boundaries. As for the British legal framework in regard to advertising, this is mainly consisted by the Advertising Codes – the ‘UK Code of Broadcast Advertising and the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing’ (ASA organization, website, Advertising Codes). It should be noted that the ‘ Committee of Advertising Practice and the Broadcast Committee of Advertising Practice’ (ASA organization, website, Advertising Codes) have the responsibility for the development and the monitoring of the above Codes. The complaints related to the content of advertisements in Britain are investigated following a specific process – as set in the laws mentioned above. The Advertising

Battle Of Midway (WWII) Research Paper Example | Topics and Well Written Essays - 2500 words

Battle Of Midway (WWII) - Research Paper Example 44). He wanted to destroy the American carrier fleet. With the advantage of big numbers of navy and of good quality he planned to confuse the Americans with a diversion attack at the coast of Alaska hence the Americans drew to the north and launched his attack on the island of Midway the next day1. Into an ambush the Americans ran to the south hence he used the Midway Island as an Allied air base. Commanders’ intent/ scheme of maneuver for both sides Commander’s intent captures the commanders thinking, assessments and guidance on the concept of battle operations. This mostly is what brings out the result in a battlefield. If he acts too slowly, his coordination, and mental preparedness determines the outcome of the war. Imperial Japanese Navy was under three admirals namely Isoroku Yamamoto, Chuichi Nagumo and Nobu take Kondo. The United States Navy also had three admirals namely Chester Nimitz, Frank Jack Fletcher, and Raymond A. Spruance. Yamamoto had the advantage of numbers against the Americas Chester Nimitz naval. The Americas still had few ships and their strength was coming down slowly and this gave Yamamoto confidence that he was going to defeat them. Nevertheless, Chester gained advantage over the Japanese out of deciphering the Japanese radio code by his intelligence team. With this advantage the Americans were able to know that Yamamoto’s target was at the Midway. Japanese had no idea that their radio calls were being trapped and being listened to, Yamamoto kept on giving his navy directions through the radio because they were scattered all over. The Japanese relied on a sub-marine air reconnaissance to locate the Americans carriers at the Pearl Harbor where they would sink them when they responded (Kernan. 73). Due to the tapping of the radio calls by the Americans they knew about this plan and they spoiled the reconnaissance and the submarine ambush did not ambush their fleet, and therefore the Alaskan diversion placed by the Japanese proved to be no resourceful because the Americans ignored it. Yamamoto believed that Chester had at least two carriers as maybe they had sunk the USS Yorktown at the Coral Sea. Chester had repaired the damaged ships at the Pearl Harbor2. Still there was a great imbalance in the two fleets when it came to the machinery. Chester had in two task force, three carriers, eight cruisers and fifteen destroyers. Yamamoto on the other hand had the advantage of 4 large and 2 medium carriers, 11 battleships with many cruisers and destroyers in his amphibious task force in which he sorted to capture Midway. Strategic, Operational and Tactical setting of the battle The setting for the battle was interesting and came with a lot of force and intelligence. Yamamoto had divided his task force into three divisions namely the invasion force, the battle fleet and the four big carriers. The carrier group operated in close order and it was commanded by admiral Nagumo who led them for an attack at the Pearl Harbor. The problem was that these three groups were at a distance from each even for mutual support. Chester put his entire stake on his intelligence because engaging in a direct contact would see him defeated and looses the remaining task force. He strengthened the air units on the Midway by using the island as aircraft carrier

Sustainability of autoclaved cellular concrete Essay

Sustainability of autoclaved cellular concrete - Essay Example This building material is suitable for formation of inner leaf of cavity walls, walls, floors by combining with aircrete beams, ceilings due to their excellent thermal insulators. They can easily be shaped into anything the builder’s desire making it favorable. This has given rise to a complete construction system with complementary products all over the World.AAC ensures a comfortable environment with all the satisfactions of the modern building (mhe aac, 2013). Advantages of Engineering and constructing using Autoclaved Aerated Concrete. Engineers and constructors who have been in the game for a long time will weigh many options on what kind of building materials to use for construction. They consider the pros and cons of each building materials they have used to advise a client before settling on one. In this case AAC is the building material of choice. The following are some of the factors of autoclaved aerated concrete which make the choice favorable. 1. Portability. ... 2. Flexibility This is evident in shaping, cutting process as it reduces the chance of wasting so much in terms of building materials. This kind of workability will be of so much good to a client in cutting costs. Since AAC has the ability to offer a combination of structural capability and insulation it makes it suitable for almost everything from walls, roofs and floors. 3. Durability Its ability to resist water, mildew, rotting, rust and insect’s invasion unlike things like timber make it longer lasting. This will ensure a stable construction. 4. Fire Resistance. Autoclaved aerated concrete is known to have a higher thermal mass, provide air tightness making it non combustible. It can resist fire with excellence and will not produce toxic fumes unlike other building materials due to their R-value which is slightly higher than R-1. 5. Air leakage is very low as compared to other building materials due to its production process. Its however not fair to talk of only advantages without mentioning a few drawbacks related to AAC.According to a report written by Stefan Schnitzler AAC has some disadvantages more so in the United States. Stefan states that in the US there are a few manufacturers and the only manufacturer Hebel Operations who was left moved his operations to Mexico making it a bit expensive hence not adopted by many US citizens (Melton, 2012). He also mentions that since the mortar application process has to be precise builders need to learn on curves (Melton, 2012). In the US the material has to come from Mexico meaning that the probability of an increase in mileage will result to a higher cost as well. AAC is only good for residential building rather than for high rising buildings

Symbolism in The Glass Menagerie Research Paper

Symbolism in The Glass Menagerie - Research Paper Example The author of the play uses appropriate symbols in the play all of which enhance his development of the conflict among the characters as the analysis below portrays. Tennessee uses a number of symbols in the play. The first and the most conspicuous among which is the fire escape. The fire escape means different things and plays different roles to different characters in the play. The fire represents a bridge for the characters who use it to break through to the real world from their illusionary environments. For Tom, the main character and the narrator of the story, the fire escape offers him an efficient escape from the nagging world that comprises of his mother Amanda and sister Laura. Tom often stands out of the fire escape to smoke (Cohn 121). This offers him an opportunity to reflect and meditate away from his family that nags him constantly. Additionally, the fact that he cannot smoke when with the two portrays the lack of freedom and the confinement he feels when with them thereby compelling him to break free into his free and real world where he enjoys the precious smoke. The fire escape provides Laura with a way into her world. The fire escape represents a systematic way that takes Laura into her world. In scene four, Amanda sends Laura to the store. On her way out of the house, Laura slips on the fire escape. The slip is a strategic inclusion in the plot of the scene since it shows the extent of Laura’s emotions and fears, her inability to pass the fire escape successfully without slipping shows her inability to control herself given her shy personality. The fire escape therefore shows her inability to escape her intimidating world. Amanda is the boss who influences the actions within the fire escape. She controls the other characters and nags at Tom thereby making it difficult for the two to live their lives naturally. However, she does not pursue the two characters past the fire escape. Tom walks out

An interview is a conversation Essay Example for Free

An interview is a conversation Essay An interview is a conversation between 2 or more people, arranged for certain specific purpose or in general.   For an interview to occur, the individual being called should be known to a certain extent.   However, the process of interview helps the interviewer to screen the individual further and get to know the interviewee better.   Many organizations are conducting interview to know whether the qualities, skills and qualifications of the individual would be a match for that of the organization, and whether the individual would be of any use to the organization (USC Career Planning Placement Center, 2008). An interview can be a traditional one-to-one interview, group interview or an interview conducted before a panel or committee.   During a one-to-one interview, eye contact between both the individuals is required along with strong listening and responsiveness.   Both the individuals should get a rapport with each other (Oatey, 1999).   In a panel interview, one interviewee would be facing a panel of interviewers.   The entire process of selection is held before a panel rather than a single interviewer. The interviewee has to read and understand each personality of the panel and accordingly make adjustments.   The individual needs to take the time to answer each and every query from each of the panel members, but has to make strong eye contact and use listening skills during the interview process (USC Career Planning Placement Center, 2008).   A group interview is to determine which individual can lead other employees.   It is usually conducted between a panel and a group of interviewees seeking a vacancy in the organization.   This interview process is usually informal, but strong discussion points may arise, which can lead to a significant impact on the final interview process. Group interview may not be a one-to-one situation, and hence the individual skills of the interviewees would not be known.   However, as greater intellectual efforts would be going in, the brainstorming potential would be higher.   Besides, there is also a good chance to determine the communication and the roles each of the interviewee would be playing in a team (Alan Price and HRM Guide Network, 2008).

Production of Wine From Fruits and Value Addition

Production of Wine From Fruits and Value Addition Production of wine from fruits and value addition by blending medicinal plants Vinayaka B. Shet, Sagar  S.D., Bollamma,  M.N., Mary Teena  J. Abstract: Wine is an alcoholic beverage typically made of fermented fruit juice. The fruits used in the study were Wild Grapes, Guava, Sapota, Fig, Pomegranate, Kokum, and blends of Guava with Kokum and Sapota with Ginger, Tulsi, Tinospora and Coleus aromaticus. The musts of the fruits were extracted, pasteurized and subjected to anaerobic fermentation by inoculating with baker’s yeast with an initial pH of 3.5- 4 and initial sugar concentration of 18-20ËÅ ¡Brix at room temperature. Then wine was subjected to malolactic fermentation using Oenococcus oeni. The residual concentration of all the samples was found to be less than 1g/L, fixed acidity in terms of tartaric acid equivalent was found to be in the range of 13.93g/L to 3.31g/L, radical scavenging activity in terms of ascorbic acid equivalent was found to be in the range 0.15-0.5mg/ml, percentage of alcohol was found to be in the range of 8.5-9.8%. Key words: Wine, Acidity, Residual sugar, alcohol 1. Introduction Wine is a popular drink being enjoyed all over the world. Historians believe that wine was being made in Caucasus and Mesopotamia as early as 6000 BC. Rig-Veda amply testifies that the wine is perhaps the oldest fermented product known to man. It has been made in India for as many as 5,000 years. In developing countries like India 20-30% of fruits produced are wasted due to lack of proper utilization, post-harvest and processing technology. By converting the waste into value added products like wine is a smart solution for this problem (Reddy et al., 2009). Wine is an alcoholic beverage typically made of fermented fruit juice. Any fruit with good proportion of sugar may be used in producing wine and the resultant wine is normally named after the fruit. The type of wine to be produced dictates the fruit and strain of yeast to be involved. Preservatives used in wine making include sulphur-dioxide potassium sorbate, sorbic acid and metabisulphides. Wine is one of the functional fermente d foods and has many health benefits. These include anti-ageing effects in red grape skins, improvement of lung function from antioxidants in white wine, reduction in coronary heart disease, development of healthier blood vessels in elderly people, reduction in ulcer-causing bacteria, destruction of cancer cells by protein present in red grape skins, prevention of stroke by keeping the arteries clean by polyphones in red grape skins, decreasing ovarian cancer risk in women and making the bones stronger. Epidemiological evidence has been provided showing that constituents in fruits are beneficial to human health and contribute to the prevention of degenerative processes caused by oxidative stress (Bansal et al., 2009). Fruits contain many different dietary phytonutrients with strong antioxidant capacities; such as: phenolics, which include flavonoids and phenolic acids; carotenoids; and vitamins. Dietary intake of plant phenolics are inversely related to coronary heart disease and ac t as anti-ulcer, antispasmodic, anti-secretory, or anti-diarrheal agents in the gastrointestinal tract. Certain flavonoids have been shown to inhibit the activity of free radical generating enzymes aldose reductase, which cause diabetic cataracts and tumor growth in modelled systems .The concentration of some minerals in wine is important due to health impact of minerals, their role in the stability of wine, possibility of toxicological risks and food regulations. The mineral profile of wines has also been proposed as a possible fingerprint that could be used to characterize wines based on their geographical origin (Bisson et al., 2002). Fruits like guava and pomegranate are easy to culture, possess high nutritive value and its products like juices, beverages nectars, etc. are largely appreciated by the consumers. Average energy contribution to total energy intake is estimated to be 10- 20% among adults. These fruits are difficult to keep for long and are utilized either as fresh or processed juice and specialty products. High rate wastage of these fruits necessitates the need for alternative preservation a post-harvest technologies. Evidences have shown how fruit consumption can play an important role in the prevention of many diseases linked to oxidative stress such as cancer, cardiovascular diseases. These biological activities have been mainly attributed to phenolic compounds, such as anthocyanins and elligitanins. In general fruit wines are processed in the same way as wine made from grapes and significant compositional changes take part during wine making. Likewise phenolic compounds are not only health promoti ng bioactivities but also greatly contribute to the sensory properties of stuff by alternating colour taste (Gurvinder et al.,2011).Fruit juices contain water and 20% carbohydrates, 1% organic acids and trace amounts of organic acids, phenolics, vitamins, minerals and nitrogenous compounds. The sugars, organic acids and phenolics give the juice its flavour, while the vitamins, minerals and nitrogenous compounds are, in many cases, essential to yeast growth and fermentation. Wine has a similar composition, but has much lower levels of sugar (none in dry wines), 8-13% alcohol and a greater range of minor components (Mena et al., 2012). 2. Materials and methods 2.1 Crushing All the glass wares, strainers and fruits were washed with 50ppm Potassium metabisulfite solutions (KMS). Crushing of the fruits was carried out by hands and pestle-mortar (where required). The fruit paste (must) along with the seeds and the skins was pasteurized at 70-80ËÅ ¡C for 15 minutes. After pasteurization, the must was filtered using strainers and 500ml of the juice was extracted (Ganjyal et al., 2005). 2.2 Blending medicinal plants To incorporate medicinal value, must was blended separately with Ginger, Tulsi, Tinospora and Coleus aromaticus. ( Shipra et al.,2012, Subir kumar et al., 2005,) 2.3 Estimation of initial sugar concentration Initial sugar was estimated for all the must using a hydrometer. Initial sugar was measured in terms of ËÅ ¡Brix. Final sugar concentration was adjusted to 18ËÅ ¡Brix. In order to bring the sugar concentration to the required value, table sugar was added to carry out chapitalization (Gurvinder et al.,2011). 2.4 Adjustment of initial pH The required pH for this procedure is approx. 3.5. Initial pHHhhhhHoinjn of the fruit juice was checked using a pH meter. If the pH was found to be above 3.5, it was adjusted by adding tartarate crystals (Oliveira et al., 2011). 2.5 Innoculum preparation After adjusting the sugar concentration and the pH, all the juices were kept for fermentation. For this 1g of yeast was added in 10 ml of distilled water for regeneration. This solution was acclimatized to the juice for 10 minutes and then it was added to the flask containing the juice. 2.6 Alcoholic batch fermentation To prevent contamination, 50ppm KMS was added to the fermentation apparatus. The mouth of the flask was fitted with a cork + U-shaped airlock assembly to maintain anaerobic condition. The airlock was half filled with KMS solution. The flask is fit with an airlock to prevent the entry of oxygen and to facilitate release of carbon dioxide and hence maintains the anaerobic condition. All the wine samples were kept at room temperature (25-30ËÅ ¡C) for batch fermentation. 2.7 Malolactic fermentation The culture of Oenococcus oeni was procured from NCIM, pune in freeze dried form. To each of the fermented wine samples, 0.1 ml of the culture was added and kept for malolactic fermentation for 7 days (Edwards et al., 1989). 2.8 Analytical methods Initial sugar concentration in terms of Brix was determined using hydrometer. The residual sugar concentration was estimated on daily basis using the DNSA method. Acidity of the wine was determined by titration method. The radical scavenging activity of the wine samples was calculated using DPPH assay. The percentage of ethanol present in the wine samples was estimated using GC. 3. Results and discussion 3.1 Estimation of initial sugar concentration Initial sugar concentration plays major role in fermentation and alcohol concentration. Soon after crushing fruits estimation of initial sugar concentration was done using a hydrometer. Then concentration was adjusted to 18 Brix by chapitalization. (Fig.1).The initial sugar concentration ( ºBrix) was found to be highest in sapota (15.2 ºBrix) and lowest in guava (1.3 ºBrix). The sugar concentrations were made up to approximately 18-20 ºBrix by adding table sugar. Fig. 1: Initial sugar concentration. 3.2 Estimation of residual sugar The residual concentration of all the samples was found to be less than 1g/L and hence there is no chance of contamination at the time of wine storage. (Fig.2) Shelf life will be more. 3.3 Estimation of acidity The fixed acidity in terms of tartaric acid equivalent was found to be highest in pomegranate (5.87g/L) and lowest in sapota and ginger (3.31g/L).(Fig.3) Fig.2: Residual sugar Fig.3:Acidity of the wine 3.4 Radical Scavenging Activity The radical scavenging activity of the wine samples was calculated using DPPH assay and was found to be as follows in terms of ascorbic acid equivalent. The radical scavenging activity for all the samples in terms of ascorbic acid equivalent was found to be in the range 0.15-0.5mg/ml. (Fig.4). Fig. 4 Radical scavenging activity 3.5 Ethanol Estimation The percentage of ethanol present in the wine samples was estimated using ceric ammonium nitrate reagent and the resulting percentage was obtained. The percentage of alcohol for all the wine samples was found to be in the range of 9.0-10.5%. The highest ethanol content is present in pomegranate. (Fig.5) 4. Conclusion After analyzing the wine that was produced from different fruits and blending combination it was found that the residual sugar concentration was less than 1g/L. The fixed acidity was maximum in Guava wine 5.87 g/L , Wild grapes showed the maximum radical scavenging activity, 0.496 mg/ml and the maximum ethanol content of 10.3% was found in pomegranate. The fixed acidity of most of the fruits was found to be less than 5.5g/L. Quality of the wine can be improved further to match market requireme Fig.5: % of ethanol in wine. References Bansal N, Soni R. and Soni S.K, 2009. Standardization of conditions for fermentation and maturation of wine from Amla (Emblica officinalis Gaertn), Natural Product Radiance. Vol. 8(4), pp.436-444. Bisson L.F0, 2002, â€Å"An Introduction to Wine Production, University of California, Davis. Edwards.G.C and Beelman, 1989,Inducing malolactic fermentation in wine, Vol. 7, pp. 336-360. Ganjyal G.M., Hanna N.A. and Devadattam .D.S.K., 2005, Processing of sapota, pp. 326-330, Journal of Food technology. Gurvinder S.K and Pooja, 2011, Status of wine production from guava (Psidium guajava L.): A traditional fruit of India†, African Journal of Food Science, Vol. 5 (16), pp. 851-860. Mena P., Vilaplana A.G., Martà ­ N., Viguera G.C.,2012,â€Å"Pomegranate varietal wines: Phytochemical composition and quality parameters†,pp. 108-11. M.E.S Oliveira, Pantoja.L, et.al., 2011, Fruit wine produced from cagaita(Eugenia dysenterica DC) by both free and immomibilised yeast cell fermentation. Reddy V. L and Reddy V.S, 2009, Production, optimization and characterization of wine from Mango (Mangifera indica Linn.), Natural Product Radiance., Vol. 8(4), pp.426-435. Shipra Bhargava, Kshipra Dhabhai, Amla Batra, Asha Sharma and Bharti Malhotra, 2012, Zingiber Officinale : Chemical and phytochemical screening and evaluation of its antimicrobial activities, Journal of Chemical and Pharmaceutical Research, Vol. 4(1), pp. 360-364. Subir kumar Das and Vasudevan D.M, 2005, â€Å"Tulsi the Indian Holy Power plant†, Natural Product Radiance. Vol. 5(4), pp.279-283.

Two Cross-National Lessons for Pontevedro

Two Cross-National Lessons for Pontevedro 1. Introduction This report implements cross-national lesson drawing in order to suggest two lessons for the improvement of Pontevedro’s planning system. For these two lessons to be successfully transferred they must be ideas that fulfil Pontevedro’s needs, and how a policy works in the ‘exporter jurisdiction’ must be understood (Rose 1991). A lesson is then created, but importantly, one has to understand if the conditions that make the lesson ‘work’ in the ‘exporter jurisdiction’ also exist in the ‘importer jurisdiction’ (Rose 1991). The first lesson for transfer comes from France and its policy on regions and the second from Vancouver and its policy on zoning. These two, I believe, would do the most to improve Pontevedros planning system. However, the report will remain realistic and critical about the scope for transfer. 2. A regional policy lesson 2.1 Pontevedro in context Currently Pontevedro has a population around 78,100 with a quarter to a half of the island’s people living in the capital Letinje. Pontevedro is divided into communes of different sizes, from the smallest, Govenska parish with a population of only 356, to the largest, Letinje City Council (Cowell 2013). These communes administer their own budget and are economically independent. Each commune imposes their own local taxation, with no support from central finances (Cowell 2013). Consequently, there is a big gap in financial proficiency between the various authorities (Cowell 2013). Moreover, there are issues with the allocation of resources due to the communes being wholly responsible for service provisions such as transport infrastructure modernisation, waste collection and waste disposal (Cowell 2013). Thus a lot of the smaller communes are forced to contract these jobs out to private enterprises. For instance, waste disposal and water sanitisation in the south side of the isl and are carried out by ‘Merdeaway’, a French water company (Cowell 2013). This disposal process is considered uneconomical, rudimentary and could be organised and executed much more efficiently. 2.2 The French regional system In order to combat these concerns with resources, lessons can be drawn from the French planning system. The French system was always strongly based at national level; this means that like Pontevedro there have been issues with fragmentation (Booth et al. 2007). This problem was handled by the creation of various modifications that have altered the allocation of planning powers. It is an amalgamation of two of these modifications which would provide a useful and successful ‘policy transfer’ (Rose 1993) for Pontevedro’s planning system. The first modification affected the regional level of hierarchy due to changes in centralisation which led to the formation of a new level of government (Newman and Thornley 1996). This new level of legislation saw twenty-two new planning regions established in 1964, each of which revolved around the recognised administrative boundaries (Newman and Thornley 1996). This new successful regional level was created mainly for economic planning reasons and since the 1960s the involvement of the state at this new level has progressively increased (Newman and Thornley 1996). Furthermore, all twenty-two regions possess the ability to produce strategic regional plans as well as economic development controls. The second relevant modification affected the communal level of government and was known as the ‘syndicat de communes’ (Booth 1993). Communes that were not self-sufficient in terms of efficiently providing services were encouraged to forge partnerships with each other. Thus by sharing resources the communes could provide better services (Booth 1993). These modifications of the French system assisted in the resolving of the significant problems with fragmentation of a heavily centralised government and has meant that planning responsibilities have been redistributed to where they are more successfully controlled (Booth et al. 2007). 2.3 The application of the lesson As was the case in France, the smaller communes in Pontevedro find it hard to provide particular services effectively, such as road maintenance (Cowell 2013). Therefore, as was done in France, the creation of partnerships between communes in order to provide better services would be an effective way of tackling this issue. In addition, rather than simply forming collaborations between communes it is suggested that this be combined with the creation of a new level of government where particular planning abilities and service provision are operated. This would mean certain powers and duties would be shifted from the communes to this new level and would generate a four regions structure. In all four regions there would be sufficient resources in terms of finance and workers that could address the problems effectively. The four regions would also construct regional plans which would take care of development in the area. This four regions policy would be successful as the regions would be able to amalgamate all the resources from the communes of which they consist, and provide quality services for each commune irrespective of resources or size. 2.4 The issues with decentralisation There are, however, some underlying issues with decentralisation and the creation of a regional level. De Mello and Barenstein (2001) argue that decentralisation can cause irresponsible spending and corruption as well as creating a strain on state budgets, as an increase in regional staff may not be matched by a cutback at the central level. Mello and Barenstein (2001) also highlight that central and regional government need equal attention with a suitable balance of centralisation and decentralisation. This is particularly important in issues such as the unequal geographic distribution of resources, people and poverty, which requires redistribution policies that only the central government can guarantee. Finally, one of the reasons for the decentralisation of France was because it is a large country of around 547,030 km2 (Encyclopedia of the Nations 2013) making it difficult to effectively manage all areas of the country (Treisman 2006). In contrast Pontevedro is only around 1, 144 km2 (Cowell 2013) thus the geographical size of the island could also play a factor. 3. A zoning policy lesson 3.1 Pontevedro in context Since Pontevedro has a constitutional system (Cowell 2013), there appears to be one clear mechanism for determining where development will take place in these regions. Through cross-national lesson drawing one can observe that all countries that have their basis in Roman law control development through the mechanism of zoning. As Pontevedro is based on Roman law (Cowell 2013), zoning would seem the best system to employ. Nonetheless, as to which country inspiration should be drawn from still needs to be resolved. 3.2 The Vancouver zoning system The zoning system from which ‘policy transfer’ (Rose 1993) appears to be most successful for Pontevedro is that of the city of Vancouver. The Vancouver zoning mechanism has developed to incorporate a discretionary component (Leary and McCarthy 2013). This innovative element tackles the problems in the majority of modern day zoning systems (Punter 2002). This notion of discretionary controls combined with zoning is present in a number of Canadian cities; however Vancouver possesses an international status as a city with high quality design (Punter 2003) and is known as one of the top destinations to live in the world (Punter 2002). It must be noted that the notion of discretion and zoning can be identified as contradictory, as discretion infers an aspect of leniency, and zoning is perceived as an inherently fixed concept (Cullingworth 1993). However, Booth (1996, p.110) states that, â€Å"Discretion is rarely absolute, but must operate within limits.† This illustrates that zoning can contain a discretionary element within its regulatory restrictions. This has been accomplished in Vancouver because of its advanced planning system and urban design policies, as well as refined guidelines, processes and procedures (Punter 2002). This sophisticated system came into being due to the natural geography of the city, the concept of good design and the high emphasis on aesthetic quality (Leary and McCarthy 2013). Furthermore, the Vancouver Charter, passed in 1953, permitted the creation of individual administrative systems detached from provincial controls (Brunet-Jailly 2008). This meant that there was significant delegation of planning powers to the Directors of Planning, in order to prevent the interference of councillors in permit processing affairs; therefore skilled development planners had the top control posts (Punter 2002). The primary discretionary feature of Vancouver’s successful zoning system is one where zoning has become design-led (Punter 2003). In Vancouver, the development plan procedure is operated by the zoning bylaws; these convert general planning ideologies and design ideologies into regulations (Punter 2003). These regulations control building heights, floor space and land use. They then correspond with the discretionary components, in this instance, design guidelines (Punter 2003). What makes Vancouver stand out from other zoning systems is its policy to give incentives for good design (Punter 2003). If the applicant obeys the design standards, then that applicant will receive an incentive of additional floor space, thus raising the profit potential available to them from that development. As a result, the fundamental negative control system of zoning has a positive element and encourages good design (Punter 2003). 3.3 The application of the lesson When applying the Vancouver system, an element of design quality can be integrated into new development within Pontevedro, this would subsequently respect and enrich the island’s built environment. Therefore Vancouver’s system is applicable to Pontevedro, especially given Pontevedro’s desire to preserve their culture and heritage, as witnessed with the displeasure at the demolition of the Gavno landmark (Pontevedro Sun-Herald 2007). Additionally, the Vancouver system will succeed with the constitution in place in Pontevedro because Vancouver shares the same constitution. One of the issues with the current system is that there is a problem with sporadic development of houses along segments of the coastline, ribbon development near main roads and demand for new housing. Drawing influence from Vancouver’s zoning policy should be beneficial in the struggle with these problems; however at the same time there are issues when implementing this policy. 3.4 The issues with zoning Zoning can cause concerns due to the fact it does not include every aspect of development. For instance, zoning can be inclined to concentrate on individual lots instead of focusing on the impacts of development in general (Cullingworth 1993). This is a result of two ideas. Firstly, zoning seldom is concerned with timing or the presence of infrastructure (Cullingworth 1993). Essentially, a development project can be proposed, which although complies with the zoning regulations, is isolated in terms of infrastructure, amenities and other developments. Secondly, the usual opinion of municipalities is that they support development (Cullingworth 1993). Cullingworth (1993, p.167) highlights this development-led idea when he observes: Instead of asking â€Å"is the proposed development desirable in the public interest at this place at this point in time?† The typical municipality starts from the presumption that any development is good and, in any case, it is unfair to penalise a particular owner with a refusal. Consequently it is difficult for zoning to be consistent with other planning matters. Therefore it is important that the Pontevedro government consider the application of mechanisms to control urban growth, as well as reflecting on development on a larger scale. According to Cullingworth (1993), there are several ways this can be done, such as zone regulations, urban growth limits, restricted subdivision, phasing development as well as infrastructure provision and land preservation for particular use, such as protecting farmland. Moreover, zoning is characterised by inflexibility and rigidity in terms of apportionment of land for development. Therefore, it can be flawed when there are changing conditions, such as the requirement for a new type of development (as seen with Pontevedro’s flourishing financial sector) or for controlling aspects such as traffic infrastructure (also seen in Pontevedro), and the aesthetics and design of development (Cullingworth 1993). Additionally, zoning can be vulnerable to corruption and favouritism (Cullingworth 1993). Even though this is the case in many systems that utilise zoning as a device to control development, there are places that overcome these problems (Cullingworth 1993). 4. Conclusion This report has outlined two of the policy transfers for the creation of a new Pontevedro planning system. Even though these lessons deal with some of the major issues they do not provide a comprehensive planning system by themselves. However, the chosen lessons do constitute what is essentially the basis of the new planning system, focusing on the planning structure and procedure for delivering and regulating development. The creation of regions by the merging of communes, as done in France, will deal with the issue of service provision and will generate a more effective system to the pre-existing one. Zoning, although it has its limitations, was suggested as an instrument for development control because Pontevedro is a constitutional state. Vancouver provides a useful policy transfer that handles issues existing in most zoning systems, implants a level of design quality and improves the island’s built environment; as well as providing a starting point for the preservation of cultural. Both of these policies can be transferred to Pontevedro’s new proposed planning system because they have succeeded in their own and other countries, they solve certain issues found in Pontevedro and due to some similarities between the two countries the policies can be applied to Pontevedro. 5. Bibliography Booth, P. 1993. The cultural dimension in comparative research: making sense of development control in France. European Planning studies 7 (1), pp.1-26. Booth, P. 1996. Controlling Development: Certainty, Discretion And Accountability. London: Routledge. Booth, P., Breuillard, M., Fraser, C. and Paris, D. 2007. Spatial Planning Systems of Britain and France: A Comparative Analysis. London: Taylor and Francis. Brunet-Jailly, E. 2008. Vancouver: A Sustainable City. Journal of Urban Affairs 30 (4), pp. 375-388. Cowell, R. 2013. Pontevedro: General Description. Available at: https://learningcentral.cf.ac.uk/webapps/portal/frameset.jsp?tab_tab_group_id=_2_1url=/webapps/blackboard/execute/launcher?type=Courseid=_331353_1url= [Accessed: 10 December 2013] Cullingworth, J. 1993. The political culture of planning: American land use planning in comparative perspective. New York: Routledge. De Mello, L. and Barenstein, M. 2001. Fiscal Decentralization and Governance: A Cross-country Analysis. IMF Working Paper 01/71. Washington DC: International Monetary Fund. Encyclopedia of the Nations. 2013. France – Location, Size, and Extent. Available at: http://www.nationsencyclopedia.com/Europe/France-LOCATION-SIZE-AND-EXTENT.html [Accessed: 17 December 2013] Leary, M. and McCarthy, J. 2013. The Routledge Companion to Urban Regeneration. London: Routledge. Newman, P. and Thornley, A. 1996. Urban Planning in Europe: International Competition, National Systems and Planning Projects. London: Routledge. Pontevedro Sun-Herald. 2007. ‘Demolition of Well Known Gavno Landmark’. Pontevedro Sun-Herald. 6 October, pp.1-3. Punter, J. 2002. Urban Design as Public Policy: Evaluating the Design Dimension of Vancouvers Planning System. International Planning Studies 7 (4), pp. 265-282. Punter, J. 2003. The Vancouver Achievement: Urban Planning and Design. Vancouver: UBC press. Rose, R. 1991. What is lesson drawing? Journal of Public Policy 11 (3), pp.1-30. Rose, R. 1993. Lesson-Drawing in Public Policy. Chatham, NJ: Chatham House Publishers. Triesman, D. 2006. Explaining fiscal decentralisation: geography, colonial history, economic development, and political institutions. Journal of Commonwealth and Comparative Politics 44 (3), pp. 283-288. Word count: 1, 992 1 | Page

Let Us Grieve for the Women of Salem Essay -- Arthur Millers The Cruci

Featured in Arthur Miller’s The Crucible is a powerful dynamic between the levels of a maintained social hierarchy. There are shifts in the social hierarchy in the town of Salem even though the social hierarchy has been maintained and has existed for a long length of time. The attempts on this maintained structure are met with powerful retaliations that draw in all the members of the town of Salem, resulting in the deaths of many woman and men in the town. The Crucible reflects on the historical context of this struggle and shows what would happen if the status quo were changed. The play presents what people would do in order to hold on to the power that they are slowly losing through false pretense. The Salem witch trails were a society’s way of attempting to maintain a structure they are used to, using hysteria to help them grasp onto a dying conscience they once had and to explain what could not be explained. Today, the issues that are presented in this play, the so cial hierarchy and what is done to maintain it, still exist. The University of Toronto – Scarborough Campus’s theatre company performed The Crucible. The production followed Arthur Miller’s play showing the audience the fear and hysteria that ran through Salem during the witch trails. The importance of religion was evident just as the play opens up to hearing a prayer being spoken. Themes of paranoia, religion, and McCarthyism were present throughout the presentation. The overall acting and set provided the audience with a more intimate viewing of what happened throughout the Salem witch trails. The Crucible follows the events that occurred before and during the Salem Witch Trials. John Proctor, the protagonist of the play has to fight the hysteria that has t... ...Social welfare policy from colonial times to the present. South End Press, 1996. Web. 3. Apr. 2014. Jenrette, Jerra, et al. "Teaching the Salem witch trials through place and time." Historical Journal of Massachusetts 40.1-2 (2012): 212+. Academic OneFile. Web. 3 Apr. 2014. Kocić, Ana. "Salem Witch Craft Trials: The Perception of Women in History, Literature and Culture." Facta Universitatis 3.1 (2010): 17. Print. Miller, Arthur. The Crucible. N.p., 1953. Print. Miller, Arthur. "Why I Wrote The Crucible: An Artist's Answer to Politics." The New Yorker27 Oct. 1996: n. pag. Print. The Crucible. By Miller. Dir. Paula Sperdakos. Leigha Lee Browne Theatre, UTSC. Friday, March 21, 2014. Performance. Schissel, Wendy. "Re(dis)covering the Witches in Arthur Miller’s The Crucible: A Feminist Reading." Bloom's Modern Critical Interpretations (2008): 55-67. Print.

An Icon in the Window - An original biography on Bill Gates :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  What does it take to become a cultural icon? Through the perspective of the world today, just a few of the basics might be fame, power, IQ, and enough motivation to utilize it all. But did we forget something? Perhaps. How about all of that, and also enough money and power gobble up any and every company that may stand in your way? This is especially true if you happen to be the CEO of an $18-million company called Microsoft, and even more so if you bare the name â€Å"Bill Gates† on your VISA card.   Ã‚  Ã‚  Ã‚  Ã‚   Mr. Gates began his life in Seattle, Washington. He was born on the 28th of October in 1955. Being the middle child in his family, he found himself often working by his lonesome due to his differing interests from his siblings. As a boy, he was sent to Lakeside School; an all-boys prep school. Seemingly though, not even 40 years ago was the world safe from his genius, being that the school’s mini-computer was Bill’s primary source of amusement. It was at Lakeside that he first learned how to ‘hack’ code and write programs. In fact, his first program was not anywhere close the eloquent interfaces of Word 97, Encarta, or Windows. No fancy-shamncy monitor. Not even a keyboard or mouse. It was a tic-tac-toe game where he and other classmates would flip switches and wait for minutes to get the computer’s output. Nonetheless, everyone must begin somewhere, and it was here that it all started.   Ã‚  Ã‚  Ã‚  Ã‚  In his later school years, Gates met Paul Allen, and the two co-founded what would eventually become Microsoft. The dynamic duo’s first commercially-based job was to write up a program to manage payroll services. This first job worked out so well, that Gates and Allen later formed a pint-sized company called â€Å"Traf-O-Data† which studied traffic patterns for small towns around Seattle. Microsoft was slowly taking it’s first baby steps into the technology business.   Ã‚  Ã‚  Ã‚  Ã‚  Gates was 19 when he graduated from high school and went on to Harvard. There he kept working with Paul Allen night and day in their dorm room to create one of the first micro-processors that would run the latest in computer technology: software. The computer was known as the MITs Altair, and was the first computer to be accompanied by the BASIC computer programming language, as well as Intel’s 8088 8 KHz processor.

Aristotle and Aquinas Essay -- Philosophy essays

Aristotle and Aquinas      Ã‚  Ã‚   Among political theorists, the debate over the rule of law has been quite intense.   From the earliest days of political philosophy through to the enlightenment, there have been varying views on what the rule of law should be.   Two thinkers in particular - Aristotle and St. Thomas Aquinas - are perhaps the most influential.   On the surface, they both advocate the rule of law as playing a crucial role in society.   But upon deeper analysis, one finds that Aristotle's views sharply contrast with those of Aquinas.   This essay shall attempt to elucidate the disagreement between Aristotle and Aquinas, by first outlining Aristotle's arguments for and against the rule of law, and then by explaining what Aristotle would find inadequate with Aquinas' arguments.      In the third book of Politics (1286a8ff.), Aristotle presents a number of arguments for and against the rule of law.   He begins by posing a question around which his ensuing discussion revolves:    The beginning point of the inquiry if this:   whether it is more advantageous to be ruled by the best man or by the best laws.1    He proceeds to point out that laws only speak of the universal, and that they "do not command a view to circumstance"2   He uses the analogy of an Egyptian doctor to prove his point.   In Egypt, a doctor must follow legal procedure when treating a patient.   It is only after the fourth day that the doctor is legally permitted to use his or her own discretion, and even then, it is at his or her own risk.   Thus, the doctor must follow the prescribed routine (until the fourth day), even if it leads to the death of his patient.   Aristotle uses this example to illustrate that the best regime cannot be one that i... ...le by law, or to fool by law;   that is the question.   And the debate still rages on.    BIBLIOGRAPHY: Lord, Carnes [trans.]   Aristotle, The Politics.   University of Chicago Press; Chicago;   1985 Baumgarth, William P. and Richard J. Regan [eds.]   Aquinas, St. Thomas.   On Law, Morality, and Politics.   Hackett Publishing Company, Indiana;   1998       1 Lord, Carnes [trans.] - Aristotle, The Politics.   P. 111 Ln. 8-9 2 Ibid.  Ã‚   Ln. 11-12 3 Ibid.  Ã‚   Ln. 20-21 4 Ibid.  Ã‚   Ln. 30 5 Ibid.  Ã‚   Ln. 35 6 Ibid.   Pp. 111-112.   Ln.36-37 7 Ibid.   P. 112.   Ln. 2 8 Ibid.  Ã‚   Ln.6 9 Ibid.   P. 114.   Ln 28 10 Ibid.   P. 115.   Ln. 4-5 11 Baumgarth, William P. and Richard J. Regan [eds.]   Aquinas, St. Thomas.   On Law, Morality, and Politics.   P. 57 12 Ibid.  Ã‚   Pp. 57-58 13 Ibid.  Ã‚   P. 58 14 Ibid.  Ã‚   P. 116.   Ln. 28   

Legalization Of Illegal Drugs

There are simply no positive reasons to criminals any illegal drugs and plan to show you why. The fact that keeping the same laws on drugs won't change anything is a pretty basic concept. To put it another way, people already take drugs and if we don't change anything people will continue to take drugs, get addicted and potentially commit any crime from petty thievery to murder. That may seem an exaggeration, but a report back in 2003 from the Joseph Renowned Foundation found that 50% of people in custody and awaiting trial admitted they were dependent on a drug.Given that the Scottish Social Attitudes survey of 2009 found an increase of 6% from 2001 (41% to 47%) in Scottish adults close to someone who has used illegal drugs, it would be safe to assume this figure has also risen. So, with it now established that people take drugs despite it being against the law, we need to try and make drug consumption more structured, more stable and ultimately safer. As production is illegal, the drug trade lacks all health and safety restraints put on other legitimate markets such as quality control and warning labels.Therefore if someone decides they want to sample cannabis, et their weekly heroin fix or even buy some cocaine for a night in as if it were a box of Principles, they have almost literally no idea what they are buying from a drug dealer. The value is so high that drugs are often diluted with similar looking substances thus leaving consumers with drugs like heroin that's only 3 to 6% pure. This opens up a whole host of other problems- if you're used to a 3% intake of heroin and your drug dealer changes to a 6% you've unknowingly doubled your intake.In a system of controlled legalization (that I will detail later) these problems and a few others become history. Don't take drugs. You (hopefully! ) don't take drugs. Yet despite this we are both still at risk from drug related crimes and street violence related either directly or indirectly to drug use. Due to the i llegality of drugs the supply and manufacture is obviously limited, meaning the price rises. As an example, a kilogram of cocaine worth $3000 in Colombia (where cocaine is legal) sold at retail price in the USA for $300,000.This type of money isn't obtainable through legitimate means for most ordinary people, especially when they become addicted and have to keep coming back for more. Therefore they turn to crime, whether organized or not. These people steal whatever they can to fund their habit and depending on the severity of their addiction could end up killing in order to try and collect funds. This puts completely uninvolved members of the general public, like you and me, at risk and means any one could be harmed by the drug trade. As well as that, those purchasing the drugs legitimately or not find themselves in completely unnecessary danger.The drugs or so valuable they became targets for theft and assault. This is another thing that can be avoided by the controlled legalizati on will outline soon, as prices will collapse and with it the need to teal or commit other crime to obtain drugs. I've mentioned it a few times, and it's now time for me to outline what I mean by controlled legalization and the positives think it would bring to our country. Drug consumption rooms are a very successful method of controlled legalization that is growing in popularity in Europe.Consumption rooms in Copenhagen, Denmark Consumption rooms allow people who want to take drugs to inject them under supervision and in a safe environment. In the Danish rooms, despite over 1 00 overdoses there has not been a single death to date. The major positive is the government can now control drug use. An alternative to drug consumption would be a more full and dramatic method of controlled legalization. Legalize all aspects Of the trade surrounding a particular drug, but in doing so create strict controls on manufacturing and sale, not unlike the current prescription system.Starting with t he likes of Cannabis and Cocaine and if this is successful soon moving on to harder and more serious drugs. Lord Sugar is one well known businessman and role model who supports this. In his Autobiography he talks of selling Cocaine and Cannabis in small sachets in pharmacies for just E, with around El tax on each. As well creating safer drug use, being rid of dealers and cartels it also creates more money which the government could then spend on genuine issues like poverty and education.Who knows, if people are educated better and grow up in nicer environments they may not even turn to drugs in the first place. As means of a summary of all this, if we want to improve our drug culture and the way they are treated here then something needs to change. Personally I lean towards full controlled legalization, in the form of selling drugs to over ass through pharmacies in a controlled, stable and educated way, but I see he merits of consumption rooms and would be for their use in the UK.

Why Hitler’s Actions, the Treaty of Versailles and the Policy Appeasement Contributed to the Outbreak of War in Sept?

The Policy appeasement contributed to the outbreak of war in sept. 1939 because by appeasing Hitler Britain and France gave him the confidence to believe he could ask for anything he wanted. This only reinforced what they’d already shown him, which was they wouldn’t take action if he wanted him broke the treaty, such as when he took over other parts of Europe, such as Sudetenland in 1938 and reoccupying the Rhineland.This made him stronger and more powerful, which made him more likely to start a war because he thought he was more likely to win or for Britain and France not to react in the first place because even though they said that they’d start war if he attacked Poland, he didn’t believe they would. So he invaded and WW2 broke out as promised. Appeasement couldn’t ever of stopped Hitler; it merely suspended war, which made war more likely in sept. 1939 because it gave Britain and France more time to re-arm which meant they were more likely to de clare a war they could actually win.The treaty of Versailles contributed to the outbreak of war in sept. 1939 because they were overly harsh towards Germany which effected every aspect of life in the country which left the population angry and vengeful. This lead to Hitler’s uprising because he promised to abolish the treaty and get Germany back on its feet, which meant in 1933 he had the power to put in motion his plans for Germany that would lead to War. He Joined with Austria, rearmed and reoccupied the Rhineland, this not only went against the treaty it also made Germany stronger and more ready for War.The treaty of Versailles also contributed to war in sept. 1939 because it made Britain and France more likely to follow the above appeasement policy. Many people after WW1 was fully over started to believe the treaty was way too harsh on Germany, this meant Britain and France felt Germany deserved the land. Which in turn made Germany stronger because of the mineral resource s such as Iron and Coal Hitler could use to fuel his military and country as a hole and also meant more men to fight on Germanys side. Which made war more likely as Germany would be stronger and therefore Hitler would be more likely to start a fight.Hitler’s actions lead to War in Sept. 1939 because he was an aggressive dictator with clear aims to abolish the treaty, get Germany an empire and unit German speakers. In other words make Germany great again. He also wanted to re-arm which would allow him to both break the treaty and expand because he knew other countries weren’t just going to let him walk in and take over, he expected a fight, and so he needed arms. This would also achieve his other aim to create Lebensraum that was living space for German people.These aims lead him to invade Czechoslovakia and Poland, which lead to War in sept. 1939 when they’re allies came to help. Without Hitler’s drive to meet his aims the War might not of happened at all . Another way in which Hitler’s actions contributed to war in Sept. 1939 was because his aims appealed to the German public. He promised a new Germany, better, stronger, without the treaty. Germany were in an economic depression they’d do anything to get out of, this meant they were open to Hitler’s aggressive nature, and this helped bring him to power in 1933.If Hitler wasn’t in power he couldn’t of carried out his actions. In conclusion all three contributed to the war but they all worked together. The treaty of Versailles made Germany want revenge, which lead to Hitler’s popularity because he promised to abolish it, which lead to him gaining power, which meant he could carry out his plans, so Britain and France either had to appease him or start a war. In the end they did both, but by appeasing him first they also made war more likely because it encouraged Hitler’s confidence, so he felt more comfortable taking bigger and bigger ri sks.

Post traumatic stress disorder (PTSD) Essay

1. Post traumatic stress disorder (PTSD) or â€Å"burn-out† has always been and issue for paramedics and other emergency responders, but it wasn’t recognized or even considered to be a significant problem. The causes of PTSD range from a major life-threatening incident (e.g. war, act of violence, accident and disaster) to a prolonged series of events (e.g. bullying, harassment, abuse, living with a violent partner). PTSD was introduced in the 1980s, before then it has been known by many names including shell shock, war neurosis, soldier’s heart, gross stress reaction, transient situation disturbance, combat stress, combat fatigue, battle fatigue, stress breakdown, traumatic neurosis. The following is a list of PTSD symptoms that I have gathered from various sources, but mostly from psychology courses that I have taken in the paramedic program: *sleep problems, nightmares and waking early *flashbacks and replays which the victim can’t switch off *impaired memory, forgetfulness, inability to recall names, facts and dates that are well known to you *impaired concentration *poor memory and inability to concentrate *exaggerated startle response *irritability, sudden intense anger, occasional violent outbursts *panic attacks *hypersensitivity, whereby every remark is perceived as critical 1 *obsessive – the experience takes over your life, you can’t get it out of your mind *joint and muscle pains which have no obvious cause *feelings of nervousness, anxiety *reactive depression *excessive levels of shame, embarrassment *survivor guilt for having survived when others perished *a feeling of having been given a second chance at life *undue fear *low self-esteem and shattered self-confidence *emotional numbness, inability to feel love or joy *feelings of detachment *avoidance of anything that reminds you of the experience *physical and mental paralysis at any reminder of the experience So what types of experiences are most likely to cause PTSD? Is PTSD more prevalent in highly populated areas or is it just as likely in less populated regions? I’m most interested in PTSD rates of paramedics because I’m a paramedic student just starting to participate in ambulance ride outs. So in three days I start getting exposed to the same situations as real paramedics. For  someone who will be entering the service next year I want to avoid PTSD myself so I can have a long and healthy career as a paramedic. 2 When I first became interested in becoming a paramedic I heard from friends and others in the emergency services that a lot of paramedics quit and go on to other jobs because of the stress. This sounded logical to me but of coarse I couldn’t be sure till I either experienced it or researched the matter. I will be alternating my ride-outs between two ambulance bases. One that has a low call volume and the other has a high call volume. Here are a few facts from the Mosby’s Paramedic Text that is probably the most widely used in North America: – â€Å"About 30% of men and women who spent time in war zones experience this disorder.† (Sanders, 2001, p.1152) -â€Å"Posttraumatic Syndrome frequently occurs after†¦natural or human disasters; and accidents.† (Sanders, 2001, p.1152) -â€Å"Depression, alcohol or other substance abuse†¦often accompanies posttraumatic syndrome.† (Sanders, 2001, p.1152) -â€Å"About 5.2 million people in the United States have posttraumatic syndrome  during the course of a given year† (Sanders, 2001, p.1152). I think the cognitive perspective is the most appropriate for dealing with and answering this question. The cognitive perspective shows â€Å"how we encode, process, store, and retrieve information† (Myers, 2001, p.6). Paramedics are right in there during high stress emergency calls, how they encode and process this information at the scene  and after the call during a debriefing is important. How they store and retrieve the information is crucial. It can be affected by there own actions or the actions of others at the scene or even how they perceive the call went. 2. Students who are in-class may have the benefit of the instructor being available constantly for questions and clarification but I believe distance learning students have the will to learn. Distance students can schedule their own study time for when there ready and focused on the work. In-class students have to conform to a given schedule and may not be totally focused having to conform to a schedule. The students enrolled in a distance learning course will learn more about psychology. I would choose the descriptive method to observe and record the student through surveys and testing. Observations of assignment scores, surprise surveys throughout the course that evaluate the students progress through the course. Research into past courses may be helpful also. How did distance students and in-class students perform in the past? Natural observations will be the biggest indicator, just sit back and watch the students learn and how they progress on assignments and exams. Surveys where the students report there take on the benefits of whichever way there taking the class (distance/in-class). 4 The independent variable is the information the students are exposed too. The teacher’s lectures, comments and insights in the classroom setting compared to the prewritten notes that are sent to distance education students. Dependent variables are how well the students learn in the classroom atmosphere, and how the other students learn with prewritten notes. As for measuring, the mean is more valuable here. I’ll want to know which  class had the better average. Of course the data may be affected by those who are registered for interest only and aren’t concerned with grades. That would also affect the range. I could knock off grades that obviously aren’t common in a psychology course, those who score abnormally low or high compared to the grades of past courses. Standard deviation would show me better the difference in scores compared to the mean The participants could easily be the students who register for distance learning and those for an in class course. Some background research would need to be done to eliminate those who may have a background in psychology. The idea participants have no psychology experience at all. The experimental group would be the distance learning students. Can they succeed with the information that is provided? The control group is the students in traditionally taught class. 5 Students in distance learning will provide a broader variety of answers on assignments, tests and surveys. This is because distance learning students can stop in the middle of the reading the course notes and use other sources for clarification or to expand on an unfamiliar topic. Students in class will most likely regurgitate information provided in class. Research strength would be the natural progression of the students which should be comparable to past course that where taught through distance learning and in class. A weakness would be that the teacher may unknowingly emphasize or provide more information on certain topics that assignments and exams will focus on. Since the distance students only have prewritten notes they can only go with what is provided. Some students enrolled in distance learning maybe only taking the course for interest and may consider the final grade unimportant compared to a full-time student who needs to achieve good grades to graduate.

Bsh White Goods Industry

ISTANBUL TECHNICAL UNIVERSITY INSTITUTE OF SOCIAL SCIENCE [pic] MARKETING MANAGEMENT Elif Karaosmanoglu Assignment 1 SEGMENTATION AND POSITIONING WHITE GOODS INDUSTRY Submitted by: OSMAN OZEN 401111024 Table of Contents 1White Goods Industry3 2Brands in White Goods Industry3 3Marketing Objectives3 4The Brands of BSH3 5Segmentation & Targeting & Positioning3 5. 1Segmentation3 5. 2Target Market3 5. 3Positioning3 5. 3. 1BOSCH3 5. 3. 2SIEMENS3 5. 3. 3GAGGENAU3 5. 3. 4PROFILO3 6References3 White Goods Industry The home appliances sector showed a strong recovery in 2010. Driven by increasing consumer confidence and the recovery of real estate construction, the market for large domestic appliances grew by 8% bringing the market to a total of 5. 4 million appliances. All major appliance categories with the exception of the solo cookers showed a significant growth. Refrigerator sales increased by 11%, dishwashers sales grew by 7% and washing machine sales increased by 8%. Oven sales was the only category which declined by 4%. Driers, which is a new growth area, increased by 19%. Large home appliances, produced in Turkey, managed to increase by 12% year-on-year reaching 18. million units. Roughly 75%, 13. 7 million units, were exported, which reflects an increase of 9% year-on year. With this volume Turkey became the biggest white goods appliances producing country in Europe. [1] Brands in White Goods Industry The leader of white goods industry in Turkey is Arcelik and its main competitor is BSH (Bosch and Siemens Home Appliances). BSH is the second comp any in Turkey’s white goods industry. The others are followers. Bosch and Siemens Home Appliances Group is the world's third largest producer of large domestic home appliances. The group owns 14 brands and operates 43 factories worldwide, with its largest production facility being in Cerkezkoy, Turkey. The group posted annual sales of 10. 8 billion Euros in 2010, establishing itself as the leading home appliances company in Europe. In Turkey, BSH is one of the leading companies in the Home Appliances industry, with its main brands Bosch and Siemens, its special brand Gaggenau and local brand Profilo. BSH is the second largest company in its industry with 25% market share. Due to its rapid sales and investment growth, BSH is ranked the 7th largest foreign company in Turkey. It operates 4 factories producing refrigerators, cookers, washers and dishwashers with a production capacity of more than 3. 5 million units. More than half of its annual production is exported to countries around the world, mainly in Europe, North America, and Australia. †¢ 7th largest foreign company †¢ 2nd largest producer of white goods, with 25% market share †¢ 23rd largest industrial company †¢ Offers the best After Sales Service in the Home Appliances Sector †¢ Leader in the â€Å"built-in† appliances category †¢ Biggest production location within the BSH Group †¢ Offers Europe's top selling premium brands I will investigate BSH’s four brands in this assignment. I will analyze STP of BSH’s brands. Marketing Objectives BSH envision to be â€Å"the first choice† of their customers, dealers, suppliers and employees—that is the basis of their strategy. They employ this philosophy to improve the lives of their customers, by creating new product values, sustaining uncompromised. The white goods industry in Turkey has been facing some tough times in the past few years. The housing developments in Turkey had been progressing quite reliably, however because of the global financial crisis the growth in construction sector stopped. In addition, energy and water savings are becoming major factors for consumers in deciding which appliance to buy. With lifestyle changes and the way homes are being designed, they are convinced that the built-in appliances will receive much more attention in the next years. Although it is expected that housing demand will decrease, as the second objective in the years ahead, they will continue to develop products that bring elegance, comfort and ease of use, while contributing towards the conservation of resources and protecting their environment. Their main objective is to look forward to growing stronger, moving towards achieving their vision to be â€Å"the first choice† together with their customers, dealers, suppliers and employees. The Brands of BSH For BSH, one of the principal factors for success is the presence of strong brands that are clearly focused on their target groups and presenting a coherently structured product portfolio. 1 BOSCH For them, their brands form the most important ingredient to win in the global arena. They represent a pivotal symbol of trust and sense of purpose for the consumer. Over 100 years later, Bosch continues to stand by its founder’s words. The Bosch name has always meant a guarantee of both quality and reliability. Bosch remains committed to uncompromising performance and great design to be built into every single appliance they produce. Every time Bosch designs a new product, its ideas are based on sound ecological principles, ensuring they make the most economic use of natural resources and minimize the pollution of air, land and water. They are constantly developing new ways to reduce energy and water usage while maintaining product performance and efficiency, helping to conserve their planet and save you money by lowering costs. Bosch stands for premium quality, perfect engineering and high longevity. The â€Å"achievement of a higher quality of life and enduring value through beneficial technological advancements† stands at the core of the brand philosophy. 2 SIEMENS Sold in more than 55 countries around the globe, Siemens stands for innovative thinking, precision engineering and pure style to millions of people worldwide. Siemens meets consumer needs with a wide range of products from washing machines to vacuum cleaners and from consumer products to television. Siemens is the â€Å"number one† appliance brand in Germany, and the leading built-in appliance brand in Turkey. For many years, consumers, dealers and architects have appreciated the technological superiority and stylish design of Siemens appliances. Siemens, the great name in technology, stands for intelligent innovations and consistent orientation toward the future, and a modern approach to the technical features and design of home appliances. Siemens has a visionary approach and use of cutting-edge technologies aimed at improved functionality, gives rise to pioneering products and solutions that allow user to perceive and experience progress in a fascinating manner. Home appliances from Siemens are characterized by clear, functional design and optimum precision. Siemens products set standards in the marketplace. They are the result of progressive ideas, a consistent system, a performance-based approach and perfection for production. 3 GAGGENAU Gaggenau is the brand of professional cooking technology for the modern home. It specializes in high-performance built-in kitchen appliances. Gaggenau’s appliances incorporate a specialist's knowledge, skill, and decades of experience. After all, the first built-in appliance manufactured and sold in Europe was a Gaggenau. Every Gaggenau appliance is perfectly made, easy to handle and extremely reliable. Each and every one is especially beautiful, and the brand regularly receives the design awards to prove this. Yet, beauty isn't the only benefit of Gaggenau. Customers love Gaggenau's versatility and professional functions as well. Gaggenau became an internationally known luxury brand after World War II. In 1951, Georg von Blanquet, a passionate amateur cook, took the reins of the company and developed the Gaggenau kitchen technology, resulting in the manufacture of top-quality built-in appliances. Gaggenau stands for innovative engineering, long lasting materials, clear form, good handling, sustainable workmanship, and sets recognizable standards in the fields of food, lifestyle and culture. 4 PROFILO Profilo has blended the international know how and experience with the local lifestyle preferences in Turkey. Profilo is one of the oldest leading traditional brands in Turkey. The brand is highly preferred by customers who place durability and quality above all else. Profilo branded appliances are designed according to the unique needs and habits of Turkish consumers. The brand's success in meeting expectations comes from its careful examination of local market needs and sensitivities. This thorough consideration of the consumer has ensured the brands' longevity. It is known as a provider of long-lasting, durable and user-friendly home appliances, with a wide range of products and functionalities. 1] Segmentation & Targeting & Positioning 1 Segmentation BSH pursues demographic segmentation ( economic), psychographic segmentation (lifestyle), and behavioral segmentation ( benefit sought ). 2 Target Market According to the segmentation of the market the target groups of BSH are as the following: Siemens: Young and energetic, modern people who are seeking for high quality and performance, from middle and upper socio economic classes. Gaggenau: Sophisticated and modern people from upper socio economic class who are seeking for premium and excellent products. Bosch: People who are seeking for uncompromising performance and great design, from middle and upper socio economic classes. Profilo: People prefer to have the best value for the money, from lower and middle socio economic classes. 3 Positioning The values and specialties that BSH wants to place with its brands in consumers’ minds are as follows: 1 BOSCH Quality: Bosch products fulfill the highest demands in performance and offer maximum operating convenience. The premium quality is tangible in the superiority of the materials and visible in the product finishing. Technical expertise: Bosch offers fully rounded solutions oriented towards people’s needs and maximum user benefits that create greater quality of life. Quality of life: Bosch products make daily family life and chores easier and more enjoyable. They free up more time for the finer things in life, creating the balance for harmonious togetherness. Responsibility: Bosch acts on the basis of clear principles. Responsibility for people, society and the environment are important guiding principles for Bosch and therefore these are the driving forces behind the continuous development of products and services. It has always been an unbearable thought to me that someone could inspect one of my products and find it inferior in some way. For that reason I have consistently tried to produce products which can withstand the closest scrutiny – products which prove to be superior in every respect. † Robert Bosch [2] 2 SIEMENS Fascination: Siemens constantly takes up technologic al challenges and is fascinated with developing futuristic products, solutions and services. Expressiveness: Siemens develops products for the modern and dynamic society. It stands for concise and pure design. The brand offers styling that is sure of itself, emphasizing the individual expression of confident personalities. Performance: Siemens products set the standards in the marketplace. They are the result of progressive ideas, intensive development and perfect execution. 3 GAGGENAU Professionalism: Gaggenau appliances are often particularly large and impressive. They are designed for performance with generous capacities. Leadership: Gaggenau is true to tradition, combining simplicity with utmost quality and reliability. Gaggenau solutions go beyond narrow, constraining standards, impressive in their dimensions and convincing in their daring simplicity. Passion: Gaggenau makes good sense, knowing the uses and limitations of technology, reducing systems to essentials with composed mastery. It shares the dream of the perfect kitchen, in preparation and culinary delights. Excellence in Design: The professional kitchen provides lots of space. Its design is elegantly restrained and completely functional. Gaggenau's typical design is outstanding, crystal clear, and beautiful; completely self evident and truly expressive. PROFILO Durability: Profilo products are durable against all odds. Accessibility: It is a brand that is accessible to all Turkish consumers financially, physically and emotionally. The balance between quality and terms of payment is reflected visibly. Empathy: Profilo produces user friendly products responding to the basic needs of women, who are the primary user of their appliances. [1] R EFERENCES [1]   2010 Annual Report   (2010). http://www. bsh-group. com. tr/page. aspx? id=22 [2] Bosch Communication Center http://www. boschcommunicationcenter. com 3] BSH Ev Aletleri Sanayi ve Ticaret A. S http://wrightreports. ecnext. com/coms2/reportdesc_PRICE_C79628190 ———————– 2. 6 Arcelik Haier Samsung Fagor-Brandt 1. 7 White Goods Companies (2007 – billion euro) World 2. 3 Miele 2. 3 3. 1 3. 8 Indesit 3. 8 Maytag 4. 8 General Electric 7. 1 LG 7. 3 BSH 10. 1 Electrolux 11. 5 Whirlpool Europe 1. 0 LG 1. 0 Candy 1. 9 Arcelik 2. 5 Miele 2. 5 Whirlpool 2. 9 Indesit 4. 7 Electrolux 6. 1 BSH 36 % Market Share, 2007 Leader in Germany 21 % Market Share, 2007 Leader in Europe 7 % Market Share, 2007 3rd in the World

The American Healthcare System Essay Example | Topics and Well Written Essays - 750 words

The American Healthcare System - Essay Example This is due to the fact that of all the developed countries in the world, the United States does not have Universal Health Care program for its citizen (Battista and McCabe). Instead of obtaining benefits from funds coming from mandatory taxes for health care purposes, US labor force receives health coverage from employer sponsored means. According to Alliance for Health Reform, in 2005, 159.5 million non-elderly US workers and their dependents were under workplace health coverage. Other means of coverage provides healthcare for the rest of 63.3 Americans (7). The issue on workplace coverage is its escalating cost. Employer-based health insurance premiums rose by 7.7 percent in 2006. Small employers witness an increase of, on average, 8.8 percent on their premiums. Enterprises having less than 24 workers experienced an increase of 10.5 percent (National Coalition on Health Care). In a country spending 16% of its gross domestic product (GDP) on health care (2005 figures) and continuing increase in health care premium cost while, concurrently ranking poorly on vital health statistics, such as infant mortality, life expectancy for women, life expectancy for men, in immunizations, among others, there is a clear evidence of ineffectiveness and inefficiency on health care coverage in the most powerful nation in the world (Battista and McCabe). Looking at it in a broader perspective, the Uni... true that this system provided impetus for innovation and growth in technological breakthroughs in the United States, the same system also jacks up inflation and other inefficiencies. To obtain funding for this universal multi-payer healthcare system, the government should do the following: Impose a tax that would fund universal health care. To soften its impact to American laborers, a portion of taxes of other nature (withholding, income, etc.) that could be sacrificed for this healthcare system should be sliced off. Provide efficient methods, particularly on the use of modern technology, to maximize use of funds in administrative and maintenance use. Results of studies garnered by American Hospital Association pointed out that workers almost 30 minutes on paper works, resulting into less effective use of time for actual healthcare purposes (American Health Association). A task force or a newly formed commission can be formed to oversee this problem. Being a multi-payer system, private insurers for those who can afford can still operate as usual. A new task force or agency should act as a channel of information and communication and will handle issues concerning the collaboration and interaction between the government healthcare insurer and private ones. Possible Issues Issues concerning the fear of socializing the US healthcare service, and thus lowering the quality of US health services by implementing the universal system; the presumed high cost of enforcing and maintaining it; and the possible lack of necessary services will most probably surface out from those opposing the move for its implementation (Battista and McCabe). Democracy and free market rests on the principle of equality and equity. Rising costs of health care in the United States greatly